Education

Diamonds


Diamonds and the 5 C's

When embarking on the quest for the perfect diamond, understanding the 5 C’s serves as your comprehensive guide to navigating the world of exquisite gemstones:

  • Color

  • Clarity

  • Cut

  • Carat

  • Cost

We’ve added the fifth “C”, which you normally don’t see, because cost of the stone you’re purchasing is very important if you’re going to get the best stone for the money you’re spending. Most jewelers have major markups on their stones because they don’t own them outright.  

We do and because we own all of our loose stones outright, you’ll have the confidence to know that you’ll always be getting the best value on the stone you’re purchasing. 

Whatever you’re looking for, we’ll be able to help you find the exact right stone for your perfect piece. If we don’t have it in house, we have relationships with hundreds of jewelers worldwide to be able to find exactly what you want.